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Virtual and In-Person Showroom Sales

Sales operations are conducted out of The RJM Group’s showroom, which is located on Manhattan’s Fifth Avenue, and online, via a digital trade show platform that offers each brand a singular, virtual showroom. The RJM Group’s network of national and international retail partners includes buyers from A-List specialty doors and major international department stores.

Increasing sales forms the core of our brand development business, and we take painstaking care to provide both our brands and retail partners with comprehensive, individualized attention. All sales appointments are by-brand only, and all of our service offerings work cohesively to drive product sales. In addition to our innovative, virtual trade show platform, The RJM Group has cultivated digital expertise in social media. We successfully leverage Instagram Live and Facebook Live as outlets for trunk shows and trade shows.


Brand Development

Brand development is The RJM Group’s métier. Our services are designed to facilitate expansion throughout the design, manufacturing, and retail life cycles. We utilize our extensive experience and established relationships to develop our client’s brands, so that they are best positioned for long-term success.

We have both refined and expanded our offerings, in response to the changing world. In 2020 we launched one-to-one in-person consulting and a virtual, direct-to-retailer trade show platform, to offer our brands and our retail partners peace of mind, while maintaining a global presence.

Founder Rita Overzat, and consultants Aimee Rabinowitz and Teresa Barone, advise designers at all stages of the brand development process, to guide them as they navigate the creative path toward success.

The RJM Group provides individualized brand development services to every client. Our entire team is engaged with each designer, and this enables us to provide bespoke consultative services.

Integrity is as essential to our organization as it is to our brands. We never represent competing designers and our
development services grow directly out of each brand’s original DNA.


Product Placement & Market Introduction

Fit is as important to a product’s placement on the body as it is to a brand’s relationships, and this is a crucial operating principle for The RJM Group.

Rita and her team of consultants develop tactical, targeted marketing campaigns for each client, based on market research and existing industry knowledge. The RJM Group introduces brands and products to market through a digital direct-to-retailer platform, which leverages the technology and reach of Constant Contact.

These customized programs allow The RJM Group to introduce client brands into the right markets, at the right locations, where they will reach the right clientele.


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